Jerrells Betr Brgr is a NY vegan burger joint that is open until 4 in the morning. Serving up burgers, fries and shakes to the public.

Jerrell approached me to help him develop a more consistent online presence. His goal was to appeal to his audience with a personality forward.

When I stepped in Jerrell's was just shy of 3,500 followers on Instagram and we have grown to 19k in just 8 months.